What Is Social Media Marketing?

Most people know what social media is and belong to many social media networks such as Facebook, Twitter, and YouTube. But how can you use these sites to help your business market itself? What exactly is social media marketing?

The term social media marketing, also known as SMM can sometimes be misleading and confusing because it contains the word “marketing” in it, which generally means actively and aggressively advertising your small business. While you should be both active and aggressive in your SMM campaigns, the focus is not directly on selling your product or your service.

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