http://www.magneconsulting.com | Since Social Media mascots provide impetus to branding using digital marketing campaigns, it is of utmost importance to stick to relevance and help the mascot grow with the brand. Chhotu, a mascot created by us for the Social Media campaign of a leading footwear brand has grown along with the brand. But growth often comes with spells of hiatus. Chhotu returned recently in a brand new avatar and the reason for such a huge change in Chhotu’s life has to be shared with the world.
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