Social Media in Marketing – 7 Money Steps to Successful Campaigns

Yes! Social media is hot right now and every business wants a piece of it. I can’t blame them. After all, money follows attention as Grant Cardone would say right?

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1. Understand the mindset of an average social media user.

I see too many people using social media in marketing their product like they would on traditional media. This is a big mistake. It’s kinda like approaching marketing on Television in the 60′s like you would on Radio. That’s not smart.

How people communicate and respond to information are different from one form of media to the other. Take the time to understand social media from a user stand point before leveraging social media in marketing your offers.

2. Know the ideal prospect to your products and services before attempting to leverage social media in your marketing

It also gives you an edge to understand your ideal prospect and typical lingo or language in your market. You will be able to serve them better. However, in addition to that, the lingo is where you would start your research when it comes to the step in the process.

3. Find the main hangout spot of your ideal prospect on social media

In the previous step, I mentioned understanding the lingo of your ideal prospect and using it in research. Most social media platform, be it Facebook, Instagram, Google+ or YouTube have search query forms.

The form is where you would enter what I refer to as a seed search keyword. These are typically part of the lingo in your target audience community.

For example, if I have a product for real estate wholesalers, I would search with a seed keyword phrase like “motivated sellers” or “cash buyers”. These are part of the lingo in that community. Once I start searching, the autosuggestion would typically start suggesting other related terms, information hub, groups and communities where I can take the next step.

4. Eavesdrop on your target audience social media conversations

Take a moment daily for at least your initial 100 days to listen in the groups and communities. Users are on social media for conversations. The greatest businesses in the world are business that listens to the market.

Having an opportunity to hangout like normal users is extremely lucrative. What most people do is hear about a new platform. They come late to the party and then start slapping ads all over the place. That’s called spamming. Spamming in loss of money but even worse… time and reputation.

5. Create a dream 100 pieces of search engine optimized content.

6. Setup ad creatives to convert your social media audience to paying customers.

7. Measure response from your social media advertising.

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Ola “Tux” Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

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