A moment of silence, please, for the social media marketing failure that was #Februdairy. It’s kind of baffling how big a flop it’s been! I’m not entirely sure what gave dairy farmers the idea that they could win back consumers by co-opting #Veganuary for their own ends, but it certainly has backfired in a big way, and it’s an important lesson for both industry and advocates.
Read the full blog post at https://ModVegan.com/februdairy
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